Media Studies is the exploration, analysis and interrogation of the mass media. The subject develops critical thinking and allows students to understand and evaluate design choices across a full range of media platforms. The curriculum explores key concepts including media language, audience, and institutional values along the overarching topic of audience. In doing so, it also refers to ideological theoretical perspectives, drawing connections with English, Sociology, Politics and Product Design.
The study of Media also enables students to develop as academics and creators. The new course structure allows students to develop a broad understanding about a range of institutions including; the magazine industry; product advertisement; film promotion; and the newspaper industry. Students are also given the opportunity to study television through the examination of a variety of genres. The course allows students to consider the impact of techniques throughout the industry to attract and mould viewers. The curriculum offers students the opportunity for expression as they are able to research, plan and create their own product that targets a specific audience.
Students explore the key concepts of:
- Media Language and Representation
- Media Industries and Audiences
- Ownership structures and ideologies
- The Television Industry
- The Music Industry
Controlled Assessment will be held in lessons when each class has made sufficient preparation in line with Eduqas guidelines. The Controlled Assessments of one class may, as a result, take place at a different time from other classes. It is our intention, however, for each Controlled Assessment to be completed by the end of the term in which it is set.
- Component 1: Exploring the Media (40%)
- Component 2: Understanding Media Forms and Products (30%)
- Component 3: Creating Media Products (30%)
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